Google's Pomelli marketing agent launched in the European Economic Area, UK, and Switzerland on April 25, while testing two new features that could replace entire creative production workflows: automated product catalog generation and AI-built websites.

What Happened

Pomelli, the experimental marketing agent built by Google Labs and DeepMind, expanded to Europe six months after its October 2025 launch in the US, Canada, Australia, and New Zealand. The European rollout covers EEA countries, the UK, and Switzerland, initially in English only.

Alongside the geographic expansion, TestingCatalog reported that Google is testing two significant new capabilities: a Catalog feature and a Websites feature, both aimed at small and medium-sized businesses without in-house design teams.

Why It Matters

Pomelli already handles two creative production tasks that previously required professional tools: the Animate feature generates short branded videos using Veo 3.1, while the Photoshoot feature, launched in February 2026, uses Nano Banana to produce product imagery. The new Catalog feature extends this to batch scale -- merchants point Pomelli at a product list URL and receive brand-consistent product shots, ad creatives, and social posts for an entire inventory at once.

That is a workflow that currently takes days of studio time, outsourced photography, and a designer. Pomelli proposes to do it in one automated pass. For independent creators and small e-commerce operators, this directly competes with tools like Canva, Wix, and any image generation workflow involving manual prompting per product.

Key Details

  • Animate: Generates short branded videos using Veo 3.1
  • Photoshoot: Powered by Nano Banana for product imagery (launched February 2026)
  • Catalog (in testing): Ingests product inventory from a URL; outputs product shots, ad creatives, and social posts at batch scale
  • Websites (early development): Generates landing pages or full marketing sites, with Google hosting potentially included
  • Geographic availability: EEA, UK, Switzerland as of April 25; previously US, Canada, Australia, and New Zealand
  • Target users: SMBs without in-house design teams
  • Both Catalog and Websites are expected to appear at Google I/O 2026 (May 19-20) if testing proceeds on schedule

What to Do Next

If you are in Europe and manage a product-heavy brand or client, Pomelli is now accessible through Google Labs. The existing Animate and Photoshoot features are live; Catalog and Websites remain in testing with no confirmed release date. Watch for an I/O announcement in May for broader rollout details.

For creators already using Nano Banana for image generation, the Pomelli Photoshoot workflow applies the same model inside a structured brief format -- brand name, product description, visual style -- rather than open prompting. That constraint may suit commercial production work better than the open Nano Banana canvas. Veo 3.1's role in Animate also makes Pomelli one of the few places outside Vertex AI to access Veo video generation in a consumer-facing product.