MiniMax, the lab behind the Hailuo video models, used the Shanghai International Film Festival to introduce Hub, an all-in-one AI production tool that folds image creation, video generation, voiceover, music, and editing into a single agentic interface. The company demonstrated Hub during the festival's AI Backlot program on June 15, where four creator pairs used it to build short films on site.

What This Enables

Hub is built around an agent that takes a brief and runs the whole pipeline. You hand it natural language, a PDF proposal, a reference video, or an asset pack, and the system breaks the job into steps, selects the right model for each one, executes the work, and checks its own output. Rather than one-click generation, it pauses at decision points so a human can steer, an approach MiniMax frames as keeping creative judgment with the creator. Its "Skill" and "Memory" functions are meant to learn an individual's workflow and aesthetic over time, so the agent gets closer to your taste with repeated use. It extends the zero-touch direction MiniMax started with its Hailuo Video Agent beta.

Why It Matters for Creators

Most AI video work today means stitching separate tools together: one model for shots, another for voice, a third for music, then a manual edit. A single orchestrated hub collapses that into one place, which is the direction the whole category is heading. The Shanghai festival leaned into the theme, with SIFF programming a full AI filmmaking track this year. The open question is whether an agent that picks models and verifies quality can match a creator assembling the same stack by hand.

Key Details

Maker: MiniMax, owner of the Hailuo AI platform.

What it is: An agentic all-in-one studio for image, video, voiceover, music, and editing.

Underlying models: MiniMax's own stack, including the recently shipped Hailuo 2.3 video model.

Status: Shown at the Shanghai International Film Festival on June 15. Public pricing and general availability were not detailed at the reveal.

What to Do Next

Treat this as a reveal, not a shipped product you can sign into today. If you already work with Hailuo for AI video, watch MiniMax's channels for a Hub availability date and pricing, and start thinking about which parts of your current multi-tool workflow an orchestrated agent could replace.