ShengShu Technology launched Vidu Claw on May 12, a pipeline inside the Vidu platform that converts a single marketing brief into a production-ready video advertisement. One input generates concept, script, storyboard, visual assets, voiceover, background music, and the final export without switching tools. The announcement positions Vidu Claw as the first phase of an AI CMO system.

What Happened

The new product runs entirely on Vidu Q3, the platform native model. ShengShu did not aggregate third-party models for any pipeline stage. To test it, a user submits a brief such as "Create a short-form ad for a running shoe targeting young women on Instagram." Vidu Claw handles every step from there.

Two generation modes are available through the Vidu Claw product page:

  • Flash Mode: 10-second 1080P clips in 80 to 150 seconds, five times faster than the company cited industry benchmark
  • Cinematic Mode: 10-second clips with higher fidelity; 720P versions in under one minute

Key Details

Every stage of the production pipeline runs inside the Vidu platform. The full sequence covers trend analysis, script writing, storyboarding, visual asset generation, voiceover, background music, and final export. ShengShu claims total production cost reaches approximately 1% of traditional video production.

Pricing works on what Vidu calls a Video Plan: subscribers pay per finished ad, not per generation credit. Specific subscription tiers and dollar amounts have not been disclosed.

Why It Matters

Most AI video workflows are assembled from separate tools: one for script, one for visuals, one for audio. Each handoff requires manual work, file exports, and prompt re-translation. Vidu Claw eliminates those handoffs by running the full sequence in one session on one model.

The pay-per-output pricing model is also notable. Billing for finished ads rather than compute credits is easier to tie to project deliverables and client invoices. It removes the uncertainty of credit-based pricing where costs scale unpredictably with iteration.

What to Do Next

Vidu Claw is available now at vidu.com/vidu-claw. Start with a brief for a product category you know well so you can evaluate the output against your own production standards rather than learning the tool and the subject at the same time.

How to Integrate This Into Your Workflow

Use Vidu Claw for first-draft ad production on smaller clients or lower-budget campaigns where brief-to-video speed matters more than frame-by-frame control. Submit the brief, review the storyboard before committing to the full render, and redirect your editing time toward the revision round rather than initial production. This works best when the client brief is already specific on audience, platform, and tone; vague briefs produce generic output, just as they do in any production workflow.