Spotify launched Artist Profile Protection in beta on March 24, a tool that lets musicians review and approve or decline music releases before they appear on their Spotify profile. The feature targets the growing problem of AI-generated tracks being falsely attributed to real artists.

What Happened

Available through the Spotify for Artists dashboard, the tool sends email notifications when new music is delivered to Spotify with an artist's name attached. Artists can manually review each release or share a unique "artist key" code with trusted distributors for automatic approval. Declined releases will not appear on the artist's profile, contribute to streaming stats, or surface in recommendations like Release Radar.

If an artist takes no action on a flagged release, the system blocks it by default. This opt-in approach gives artists direct control but requires active catalog management.

Why It Matters

Approximately 50,000 AI-generated songs are uploaded to Spotify daily. The company deleted over 75 million tracks in the past 12 months for spam. Sony Music recently requested removal of 135,000+ AI-generated songs impersonating its roster artists across streaming platforms. The problem has already caused real damage: AI tracks mimicking Tyler, the Creator's album briefly reached the No. 2 spot on Spotify, and a deepfake account impersonating King Gizzard and the Lizard Wizard went undetected for weeks.

This arrives as Google Lyria 3 Pro and other AI music tools make generation easier than ever. Spotify is drawing a line between AI-generated music and AI-powered impersonation, protecting artist identity without banning AI audio outright.

Key Details

  • Beta is limited to a small group of artists, with plans to expand to all artists
  • Spotify's safeguards will not ban AI audio and will not add identifying tags
  • Deezer reports receiving approximately 60,000 fully AI-generated tracks daily, representing 39% of all daily deliveries
  • The tool only controls Spotify profiles. Declined releases may still appear on other streaming services
  • Managed by Artist Team Admins and Editors in the Spotify for Artists dashboard

What to Do Next

Artists who have experienced unauthorized uploads should watch for beta access expansion. AI music creators using tools like Suno and Udio should ensure their generated tracks are properly labeled and never attributed to existing artists. The feature targets misattribution and impersonation, not legitimate AI-generated music distributed under the creator's own name.